Design Process

You’ve started a new company or have decided it’s time to refresh the look and feel of your existing company….now what?  The idea of a logo and website can seem a bit overwhelming.  My goal is to make this process as easy as possible for you and have us finish with you smiling and proud of your brand.  Here’s our process at Ryder Design Studio:


1 | After your initial inquiry, I will set up time for us to chat via phone and get to know each other a bit!  I will ask you some questions about your business and get details on what exactly you’re hoping to get out of this project.  This is also your time to ask me any questions you may have and be sure I am  going to be the right designer to meet your needs.


2 | After our chat, if we both feel this is going to be a good fit, I will send you a proposal & contract.  If everything looks as discussed, I will need you to send me back a signed copy and keep one for yourself.  Along with the contract, you will also send your non-refundable deposit to hold your spot and have me begin work.


3 | The next step is one of the most important pieces in the entire process – your homework.  I will send you a brand / web questionnaire to complete.  I recommend you really take your time with this piece as it provides valuable information for me to bring your brand to life.  I also ask that you create a Pinterest board full of inspiration (colors, patterns, interior, etc) – if you haven’t used Pinterest before it is really quite fun!  I will also send you a link to Ryder Design Studio’s dropbox, this is where you will place all of your web content, photos, etc.


4 | Now the real fun begins! Based upon your branding questionnaire and Pinterest board, I will put together a mood board to make sure I am heading in the right direction with colors, look and feel.  Once the mood board is approved, you will receive the first logo variations for review.  Once the logo is finalized I will pull together the full brand board so you can see the entire design come together with all of the elements.  With the branding complete, I will begin the mockup of the website for review.


5 | At this time, you will receive a final invoice for the project.  Once payment is received, I will send you your final files via Ryder Design Studio’s dropbox, install the designed website, and send a tutorial on how to navigate your site in wordpress.


6 | You are now ready to show the world your brand new look!  Are you as excited as I am to get started?!